Guerilla Marketing

Advertising Company in Dubai

Guerilla marketing is a brand new concept with which companies can start a business and market it in an unconventional way. Guerilla marketing is not only done for the sake of getting noticed by customers but also because it helps your company achieve its goals more efficiently.

Guerilla marketing strategy is based on a small advertisement or effort aimed at impacting the market on a mass scale. Guerilla marketing allows the organization to produce a significant amount of output at low cost and short time periods, while largely avoiding the usual resources needed for traditional advertising. The famous Bounty’s Giant Popsicle, Deadpool’s Tinder account, BBC’s Dracula Billboard, etc are real and evident examples of Guerilla marketing. Chams Global is the top advertising company in Dubai that implements super creative and eye-catching guerilla marketing strategies.

Benefits of Guerilla Marketing

Guerilla marketing is a term coined by Jay Conrad Levinson to describe an unconventional marketing tactic. Guerilla marketing was born out of a frustration with traditional advertising and sales strategies, which he felt left customers feeling alienated from marketers and their products. The goal of this type of marketing is to make the product as marketable as possible by lowering the barriers to entry and encouraging people to share their message on social media channels.

Guerilla marketing can be used by companies that want to stand out from competitors. For example, if you're the only one with a product that does what your competitor's product does but better, then you have an advantage over them. This means you can use your product as a weapon to win over new customers and increase sales. You don't have to go through all the hassle of working with traditional advertising methods like billboards or radio stations.

Here are some of the benefits of guerilla marketing:

  • Non-traditional advertising
  • Guerilla marketing campaigns use unconventional methods to get their message across. They can be highly effective as they're engaging and people tend to remember them more than traditional advertising campaigns.

  • Reach new audiences
  • You can reach new audiences through guerilla marketing, which means you have the opportunity to reach people who might not otherwise be aware of your business or product. You may find that this type of marketing also appeals more to younger demographics as it's less formal and more informal than other types of advertising.

  • Creative Exposure
  • Guerilla marketing can be very effective in promoting a product or service as it allows for more creativity and freedom than traditional methods. The advantage of using guerrilla marketing tactics is that they allow you to show off your creativity and innovation, which will help your brand stand out from other companies in the marketplace. This is useful because it helps build trust with consumers who will remember your name and brand when they see something unusual appear on their social media feeds or billboards outside their office building. Many times when companies use guerilla marketing techniques, they end up creating something unique and innovative.

  • Cost Effective
  • Guerilla marketing is also very cost-effective compared to traditional advertising campaigns, focusing on reaching out directly to consumers rather than through newspapers or television ads. Guerilla marketing can be very cost-effective if you have the right resources and can generate enough leads to cover your costs. If you don’t have the budget for traditional advertising, this can work well for you. Only the potential Advertising company in Dubai can utilize all the benefits of Guerilla Marketing for you.


Guerilla marketing is the practice of developing a marketing campaign that utilizes stealth, creativity, and tactics to reach out to consumers and drive sales. Guerilla marketing has been used by many companies to promote their products and services. It is a novel kind of advertising in which the campaign's major success is to bring about initial awareness. Although this strategy can be very effective, it requires a bit more effort and planning than traditional marketing.

If you are looking for the top Advertising Agency in Dubai,, Chams Global is the best choice. You will be amazed at how effective our team can be in attracting your target audience. We have implemented a quality-oriented and socially responsible approach for all campaigns and activities on behalf of our clients across the world.

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